Your biggest obstacle to growing your business may not be the market — it may be the conversations you are avoiding.
Featuring Suzann Bahnsen, author of Facing Your Fear of Sales, this workshop focuses on the human side of business development. For many professionals, the greatest barrier is not a lack of knowledge or opportunity; it is the fear of rejection, asking for the business, following up, or putting themselves in situations where they may hear no.
The session is designed to help attendees rethink sales as a relationship-based and service-oriented process. Suzann brings an encouraging, practical perspective to building confidence, creating genuine conversations, and developing the consistency required to grow a successful business without relying on high-pressure tactics.
Attendees will learn how to
- Recognize fear and mindset barriers that limit sales activity.
- Build confidence in starting conversations and asking for the business.
- Create authentic interactions that strengthen professional relationships.
- Follow up with greater purpose and consistency.
- Approach sales in a way that feels genuine and aligned with personal values.
- Build long-term growth through trust, service, and relationship-based selling.
This workshop can be offered to an individual Realtor office as a standalone professional development event. It may also be expanded into a larger annual Spire-sponsored signature event for referral partners and the broader real estate community.